Shaping new strategies

We are the specialist strategy and innovation division of Hall & Partners.

OpenMind describes our philosophy and inspires our approach. We open minds by working with you ‘from brief to blueprint’, unlocking creativity and potential.

Together we create new growth opportunities, helping you create distinctive futures by developing emotional connections and meaningful brand experiences.

Distinctive futures

Creating brand narratives

Renovating the core

Stretching to grow

Emotional connections

Cultural understanding

Behavioural change

Blending human and digital

Brand experiences

Mental and physical availability

Distinctive experiences

Easy advantages

Our unique approach applies the latest thinking and techniques from the behavioural sciences, drawing upon relevant expertise in ethnography, semiotics, linguistic and cultural analysis.

We delight in blending cultural, human and digital insight to find answers to your big questions. Using film, storytelling and workshops, we work with you to bring the blueprint to life for your brand teams.

Innovation strategies for growth

Talk to our OpenMind team to find out how we can shape your brand’s future…

Katie Buckley Katie Buckley

Global Head of Consumer Qualitative
+1 312 321 4150