Shaping consumer brand relationships

Over the past three decades Hall & Partners has helped shape the future of many of the world’s most successful consumer brands.

Our 300-strong global consumer team uniquely combines strategic insight with a deep understanding of people.

We work with ambitious and inspiring clients and are proud to be the long-term strategic partner of many leading global brands.

Guiding principles to fit your brand

We recognise there is new thinking about how people build relationships with brands. Our guiding principles are informed by the latest approaches in behavioural economics and social science.

Cultural context and social influence are the primary drivers of behaviour. People’s primary response to brands and communications is instinctive and emotional, and building distinctive emotional connections drives your brand growth.

We consider every aspect of the customer experience, through what people…


To cut through, communications need to be DISTINCTIVE


People need to feel a strong instinctive emotional CONNECTION


People need to think there are some useful ADVANTAGES


You need to make things EASY for people to do

We have a strategic framework that describes how people experience and build relationships with brands. It enables you to plan, develop and optimise your marketing activity before, during and after purchase.

FRAME encourages creativity with disciplined thinking, allowing you to focus on the ways to strengthen engagement across your different audiences and drive growth.

Measuring the different dynamics of engagement helps you identify the actions needed to drive future sales and profitability.

This framework allows for the integration of brand evaluation and customer experience programmes with other data sources such as sales, social media and customer metrics, unlocking insights from previously unconnected sources of information.  

We are experts in understanding people

People experience brands in lots of different ways, and every brand relationship is unique.

Our strategic planning cycle tackles the toughest brand and marketing challenges, determining where you are in your brand lifecycle and identifying the questions that you want answered.



What is the cultural and social context the business operates in?

What are the key category and market trends?

What are the key competitive strengths and weaknesses?

Category Safari

Company Purpose

Employee Engager


What is the organisation's defining goal and purpose?

What are the commercial goals and objectives?

What behaviours are you trying to change?

What is the brand vision, proposition and distinctive assets?

Social Narrative

Brand and Communications Tracking

Predictive Analytics

Scenario Planning


What products and services does the brand offer and where?

How does the brand create engaging customer experiences and communication?

Where does the brand need to be and touch people?

Target Read


Customer Journey

Brand Narrative


How is the brand performing against commercial goals (Do Goals) and is its strategy reflected in the 'Engagement Plan'?

How can you optimise your marketing activity and investment?

How will these changes impact on market performance?

Customer Experience

Brand Innovation

Co-creative Idea Development

Big Idea Testing

Message Testing

Copy Testing

Channel Planning

We work with many of the world’s most successful brands across the following sectors: Automotive, Banking, Food & Beverage, FMCG, Retail, Financial Services, Oil & Gas, Telecoms, Transport, Travel & Leisure, IT, Media and Charities.